Just months after winning the Sony Gold Breakfast Presenter of The Year prize, Steve Jackson was told his services were no longer required by Kiss FM and escorted from the building by security guards. London-based Kiss 100FM, once famous for its black dance music, sacked 20 staff last December in "restructuring" by its owners, Emap Radio, that swept all black presenters from its peak-time programming. Following on from its Perfect Day and Little People promotional works was a third film, this time featuring the BBC's extensive line-up of foreign correspondents.Reporters such as Kate Adie and Jeremy Bowen were seen in action and John Simpson, the BBC's world affairs editor, was quoted saying: "The BBC is a voice of reason and honesty in a world that doesn't have enough in it.". The Davies report is subject to a consultation period before the Government decides whether to accept its recommendations and the corporation is planning a high-profile lobbying campaign to highlight sport and other areas of programming, which it says will suffer if the new digital fee is not at the level it wants.As part of this campaign the BBC unveiled the latest of its trailers last night to help to promote the licence fee to the public. The corporation was disappointed after the publication two weeks ago of Gavyn Davies' report into the future funding of the BBC, which recommended a digital licence fee of pounds 24 a month.The corporation has already said it will not be able to fund all of its plans for digital television - such as a dedicated children's channel - with the proposed digital supplement. The new director general can take a look at that, analyse the cost per viewer and see if we are spending the right amount on sport.

And if the analysis leads him to agree with that, fine."The chairman's remarks will be seen as the beginning of the BBC's campaign to win an increase in the level of the proposed digital licence fee. "The question is: `Is the BBC allocating the right amount of money for sport?"' Sir Christopher asked "My view, and the governors' view, is that it is. No director general can magic more resources out of thin air for sport. Where is the money to come from: drama, news, the Internet?"Sir Christopher warned that the new director general's personal interests should not influence programming choices on the BBC. Mr Dyke, who is a keen sports fan and a director of Manchester United Football Club, has already said he wants to see the BBC fight harder to win back some of its sporting events, especially the FA Cup, which was lost to ITV.Sir Christopher told the Radio Times: "Take everything you read with a pinch of salt People may be disappointed.

Sir Christopher Bland, the chairman of the BBC board of governors, said Greg Dyke, the incoming director general, would not have enough money to embark on a buying spree for sports rights. Last week Peter Salmon, the controller of BBC1, attacked competing channels for using more money rather than greater imagination to create programmes.However, the corporation's problem with holding on to the biggest sports events is likely to continue. The money will settle the star's outstanding contract with the corporation. The BBC had threatened to take legal action against its former presenter for breaking his contract, which was not due to expire until next year. The BBC has been getting tough with its rivals for poaching its stars.

ITV HAS had to take the unprecedented step of paying a pounds 100,000 penalty to the BBC for poaching the sports presenter Des Lynam. Laughter was at the very centre of her life."When she had had chemotherapy, Mr Bonnet said, Ms Rollason even sent her friends Christmas cards that depicted a bald Santa Claus.. It must have taken exceptional strength of character to have lived that generous life of mischievous humour and genuine interest in those around her when she was so fully entitled to be morbid and self-centred."I always sensed we were just a moment away from what would have been a major BBC incident every time Helen presented the Saturday sports news just before Match of the Day," he said."`If you don't want to know the result,' she'd say with that smile, `then look away now.' You might have looked away, but I always suspected that the devil in her was itching to tell you the result once you'd looked back. She also worked for BBC Breakfast News and, most recently, the new Six O'clock News.

She raised the profile of sport for the disabled and last month the Queen presented her with the MBE.Her fellow sports presenter Desmond Lynam read Ms Rollason's favourite biblical verse, Psalm 121: "I will lift up mine eye unto the mountain, from whence comes my help."The BBC sports presenter Rob Bonnet cut short his holiday to deliver the tribute to his friend. "She disliked the tabloid cliche `brave Helen'," he said."So do I, but for different reasons It doesn't do her justice. "She wrote on a piece of paper `not a totally morbid experience, but should bring strength to everyone, especially Nikki'," he said.Ms Rollason, who was 43 when she died, was the first woman to present the BBC's flagship sports programme Grandstand. Her main concern was that the service should be a source of strength for her daughter Nikki, who is now 16. The Reverend Stephen Henwood, the hospice chaplain who counselled Helen through her illness, led yesterday's service at St Mary's Church in Shenfield, Essex He recalled Ms Rollason's wishes for the service. They turned out for the thanksgiving service which Ms Rollason started planning two years ago, when she was first diagnosed with the disease. But it would also be a quick reference for the thousands who have to make swift decisions during the annual clearing process.. SPORTS AND broadcasting personalities yesterday paid their respects to television presenter Helen Rollason, who died from cancer last week.