It requires a third wardrobe.""It's a tricky area," agrees Patricia Davidson of Kingshill (who was an image consultant once). "When you meet someone for the first time, you're judged on how you look rather than what you say, and no one wants to look `wrong'. There are ways of dressing cleverly, a sort of between look and I don't think it can include jeans."From the Kingshill own-label collection for spring, Davidson would recommend any of the jersey and knitwear pieces like the fluid trousers, cardigan jacket and fitted top shown here. However, since so many of the suits have a stretch element, tailoring need not mean uncomfortable. "Versatility is the key and a woman should keep a jacket in her office, just in case she has an unexpected meeting to attend. A female in a twinset will be asked to make the tea."So, if a man in jeans might be asked to empty the wastepaper baskets, what should he wear to the office on a Friday? According to Dockers, the trouser division of Levi's, the future of smart but casual dressing lies in chinos (or khakis as they call them).

And whereas they once had a rather older-man-dressing-casual image, the new style, with flat fronts instead of pleats, is much more hip. Their potential goes beyond the office and into the club and through the weekend (then into the washing machine, ready for Friday again). Lynda Phelan, buyer for casualwear chain Capolita Roma, confirms this: "Chinos are now out-selling five-pockets western jeans," she says.Marks and Spencer, as well as having a relaxed approach to dressing on Friday for their internal staff, have catered for this market with their Workday to Weekend range of men's shirts. Specially ticketed zipped, collared shirts, polos and checked shirts are suggested as alternatives under a suit.Despite its rising popularity, Fridaywear is, as yet, unidentified by most stores. Most managers however, (and personal shoppers), will be able to direct you to the key labels that will have the right "between" look.

Carolyn Robertson, personal shopper at Dickens and Jones, directs confused customers to Kors' or Philippe Adec's easy trouser suits with sporty tops; Apara's heavy black, slight sheen jersey separates and Apostrophe's well- cut, side-zipped, stretch fine wool trousers - great with a slim-cut cashmere T-shirt. up steps, across heaths, down cobbled streets, through ornate archways, past statues.Damp but unbowed, he finally makes it and pops the card through the letterbox of his lover, who, by some extraordinary coincidence, has just got out of bed and is coming downstairs as the envelope flutters to the floor.She looks pale and tired. He tucks the missive under his jacket in a vain attempt to keep it dry and starts to run ... It was only a matter of time before Hallmark, the US greetings card giant, made its TV advertising debut in the UK And boy, was it worth the wait Our hero sits at a table in a large, dimly-lit flat His mood? Contemplative He is writing, we notice, as the camera pans towards him.